Membership Recruitment & Retention

A GUIDE TAKEN FROM A WEB SITE TO USE AS A GUIDE IN GETTING AN ACTIVE PROGRAM IN PLACE



Membership is the backbone of any non-profit organization and recruitment and retention is the constant challenge facing every volunteer leader today. Work with each State and Chapter officers individually to evaluate the effectiveness of established programs and services and to explore new opportunities.

\BE prepared to:


Manage membership database; perform routine updates
Maintain vital historical and demographic data
Facilitate new member process - working closely with Membership Chair
Coordinate annual dues renewal process - in conjunction with the accounting department
Conduct membership recruitment and retention campaigns
Produce customized membership reports
Provide literature and product fulfillment services
Facilitate communications with members

Communication and Publication Services

Effectively communicating with your current members and your potential members is vital to the success of your organization. Know the importance of preserving the image of your organization in all promotional materials. From electronic newsletters to four-color printed magazines, web-based membership directories, and specialized brochures, Create a cohesive message that represents your members and the Advoccate group and their individual needs for how they are best served.

Howard McGowan
Malden Senior