MSAC Membership Coordinator

MEMBERSHIP IS A MSAC STATE FUNCTION
MEMBERSHIP AND DUES
All dues paying members shall remain in good standing, if on the anniversary all dues have been tendered.
The Board has the authority to establish annual membership dues
(from current by laws)
The membership Coordinator (member of the Executive Board)
The Membership Coordinator shall be responsible for coordinating outreach to recruit new members in cooperation with other
Board members, Chapter Leaders and Staff.
The membership Coordinator shall coordinate with the Executive Director communication and services to members
CHAPTER RESPONSIBILITIES
Build local Presence
Contact members who live in the geographic area on a regular basis to invite them to meetings and or events
Regularly sponsor public events on behalf of MSAC in a public event (social, educational) or as part of a campaign.
Contact groups or organizations in a Chapter's geographic area to interest them in affiliating and or cooperating with MSAC.
Contact press and invite them to local events and activities
RECRUIT RETAIN EDUCATE MEMBERS AT LOCAL LEVEL.

Support MSAC regional state and or national campaign
Participate as a chapter in action campaigns with other MSAC Chapters on a regular basis
ATTEMPT TO INVOLVE AS MANY MEMBERS AS POSSIBLE.

Generate local action
TAKE ACTION ON LOCAL ISSUES AFFECTING SENIORS AND OTHER VULNERABLE PEOPLE

I have been asked to help as a chapter membership coordinator and since this is a state run program I would think guidance and information should be communicated .
What are other Chapters doing to carry out efforts to recruit members.\?
Does the state have a system to sort out the names and addresses on the petitions that were taken on projects?
Do we have chapter or board members who are getting names or recent AARP members who are referred to local AARP chapters.?
(AARP Ma State has said they are not interested in local Issues.)

WHAT IS THE PROGRAM FOR AFFILIATIONS??
List of local groups acceptabe for affilliation
Those not acceptable.


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Howard McGowan
MaldenSenior

Composition of membership - section 501(c)(6)

A section 501(c)(6) organizations is a membership organization characteristically supported by dues. Although an organization may receive a substantial portion or even the primary part of its income from non-member sources, membership support, either in the form of dues paid to or involvement in the organization's activities, must be meaningful.

For this purpose, membership support includes the following items:

Amounts derived from performing the organization's exempt functions or from substantially related activities
Contributions from the general public
Unrelated income is excluded in measuring the extent of membership support. Thus, for example, dues from associate members are generally not considered.

For-Profit Tips For Non-Profit Email Membership

According to Winston Bowden, some non-profits may not be using the Internet as effectively as their corporate cousins.

What's missing? A good email marketing campaign. "Whether you're launching a membership drive, soliciting donations, or selling tickets to a fundraising event," he says, "email marketing can provide the biggest bang for your buck." He offers a few for-profit tips for non-profit emailers:

Build a contact list with names of members who have specifically requested information from your organization. Online sign-up forms are critical, but you can also use old-school techniques like sign-up sheets at events. Example: The Visual Art Exchange (VAE) has generated most of its contacts from visitors to the non-profit's downtown gallery.

Create buzz. Send subscribers regular updates about, say, an upcoming event. But each blast should tell them something new. Don't blanket them with irrelevant, untargeted messages.

Solicit feedback. Request feedback at the bottom of each message. Also, conduct reader surveys on a quarterly basis.

After implementing a basic email marketing strategy with tactics like these, VAE increased Web site traffic by 200 percent, increased its membership by 40 percent, and doubled its annual revenue.

The Po!nt: It's no sin for non-profits to use for-profit tactics when emailing. "By thinking like a marketer," says Bowden, "you … can help your non-profit grow its programs, services, and offerings."

Source: MarketingProfs.

Membership Recruitment & Retention

A GUIDE TAKEN FROM A WEB SITE TO USE AS A GUIDE IN GETTING AN ACTIVE PROGRAM IN PLACE



Membership is the backbone of any non-profit organization and recruitment and retention is the constant challenge facing every volunteer leader today. Work with each State and Chapter officers individually to evaluate the effectiveness of established programs and services and to explore new opportunities.

\BE prepared to:


Manage membership database; perform routine updates
Maintain vital historical and demographic data
Facilitate new member process - working closely with Membership Chair
Coordinate annual dues renewal process - in conjunction with the accounting department
Conduct membership recruitment and retention campaigns
Produce customized membership reports
Provide literature and product fulfillment services
Facilitate communications with members

Communication and Publication Services

Effectively communicating with your current members and your potential members is vital to the success of your organization. Know the importance of preserving the image of your organization in all promotional materials. From electronic newsletters to four-color printed magazines, web-based membership directories, and specialized brochures, Create a cohesive message that represents your members and the Advoccate group and their individual needs for how they are best served.

Howard McGowan
Malden Senior